A Fez-tastic Premiere

Last night Pretty Persuasion had its Los Angeles premiere at the Arclight's Cinerama Dome (go to Amoeba, turn left) and it was definitely a...um, well...popular event. To say the least. The great news about last night was that we were able to fill every single one of the Dome's 800+ seats for a really challenging, edgy, independent movie. The not-so-great news was that we had to turn some people away at the door. Which sucks. And we sincerely apologize for the inconvenience. But once James Woods used his heretofore untapped abilities as an usher to get everyone seated (true story), the screening got underway and the audience got to see Pretty Persuasion on the largest (and curviest) screen on which it will probably ever play.


But before the show comes pre-show, where all the real work (i.e. publicity) goes down. Thanks to some helpful production guys and large quantities of double-sided tape, we lined the red carpet with PP posters just in time for the celebrity arrivals. In addition to our awesome cast and crew, other famous folk such as Amy Smart, Sarah Silverman and Wilmer Valderrama (Fez!) came out to represent. You can take a peek at some photos from last night's red carpet here: Getty, Wire and Wire Again.


But the weirdest celebrity entrance of the night actually had nothing to do with our premiere. Right in the middle of our red carpet entrances, Keanu Reeves, looking haggard and scruffy and seriously not happy that about 50 photographers were outside, came to the Arclight to see The Aristocrats. He was wearing an old-school, turtle-shell motorcycle helmet and rushed through the mass of people quickly enough that he only had to endure minimal plebe-to-Neo contact. Whoa, indeed.

I'll report back shortly with news and pics from the overflow-free after-party.